PPC GEO Setting Strategies


“Location, Location, Location.”

– William Dillard (1914-2002) Founder and Chairman, Dillard’s Department Stores


Contact us so we can create a Legal Keyword Sheet that best suits your Law Firms needs.

About Ad Extensions

PPC advertising allows your law firm to pre-qualify your website’s traffic based on your location to make sure you are driving the right people to your firm’s website.

When competing against other Legal firm’s there are a few things to consider.

In major cities, law firm PPC advertisers are constantly trying to outbid one another for higher positioning. The more
players there are in an area competing against each other, the faster the cost-per-click will climb higher.

When an area’s local economy is thriving, competing lawyers online are more likely to pay a higher cost per click.

The number of competitors have a large effect on the cost-per-click in any geographically targeted location.

Cost per click for searching personal injury search terms varies from location to location. For example,  searching the term “Injury Lawyer Los Angeles” can cost $80, and “Help to Find Injury Lawyer Ventura, CA” can be $40.

You don’t have to search very long to see a poorly run injury firm PPC ad campaign showing up in a family law attorney search result. It is also common to see lawyer PPC ads showing up in geographic locations that are way outside of their targeted market area in search results.

If your firm is planning to launch a PPC campaign, it is very important to first get a feel for the average cost-per-click that you would be paying based upon your targeted area.

Location and Personal Injury Statistics


  • There are more than 3,141 state counties in the United States.
  • There are more than 20,000 cities or metropolitan areas in the U. S.
  • Approximately 700,000 personal injury claims are filed in the U.S. every year.
  • More than 1,000 people die in train accidents every year.
  • There are more than 7 million accidental poisonings each year in the U. S.
  • The N. Y Times reports that 12,000 people die each year from unnecessary surgery.
  • On average, there is around about 6,000,000 car accidents per year in the USA.
  • More than 30,000 people will die each year on U. S. Highways. (U. S. Transportation Stats).
  • Every 2 minutes a person is injured in a drunk driving crash – (MADD Stats).

An accident or personal injury can happen anywhere, at any moment, in any state, county or city. These injured people will need an attorney to help them fight for their rights and fair compensation. Awards for pain and suffering can multiply settlement figures many times over.  Personal injury victims in your area will want an attorney who will be proactive and fight for the best possible settlement.

Contact us so we can create a Legal Keyword Sheet that best suits your Law Firms needs.

Try our 350,000 Keyword “Foundation Campaign”

Try our 350,000 “Foundation” keyword campaign and get $350 credit towards any Legal Keyword Sheet ($1500 min).

This PPC campaign is best used when a campaign budget drop to 15% or less of its monthly spend. Instead of turning off your campaign, you can now turn on these 350,000 Generic Injury, Accident, and Death keywords,  set bids at low $1.50, and leads will still continue to trickle in until you are able to refund your main PPC campaigns.


Price: $350
Total Keywords: 350,000
List Updated on: 09-17-2017

Even Your Legal Playing Field With Top Converting Keywords

The online legal market place is similar to other competitive marketplaces. In general, 20% of the legal players dominate 80% of any market. This occurs because they are able to spend over $20,000-$100,000 per month on legal marketing while others cannot afford this high of a monthly expense.

Statistics reveal that a majority of law firms trying PPC advertising, quit within a couple of months because the cost is too high to maintain or for because of ineffective keyword marketing strategies. This small 20% minority makes it difficult for the small to medium law firms to compete.

Many law firms tell us their biggest online marketing problem is getting geographically targeted leads/cases from their online PPC advertising campaigns. Our Legal Keyword Sheets with Long-Tail targeted keywords solve this problem and evens the playing with competitors at a fraction of the PPC budgets they are spending.

You will not find a better value for Legal Keywords anywhere on the Internet!

About Legal Help Centers

Our Legal Keyword Sheets are from our live PPC campaigns on Google Adwords, Bing Ad Center & Yahoo PPC. We have a Legal Keyword Library of more than 200 Million Legal keywords. We have been marketing and collecting legal keywords for more than 17 years.

Our Legal Keyword Sheets have been tested in live campaigns

Our Legal Keyword Sheets contain thousands of variations of keywords and search terms actually used by real people looking for law firms in online searches.

Legal Keyword Benefits

Your law firm can benefit in many ways by using our Legal Keyword Sheets

  • Keywords can be uploaded today.
  • Keywords can targeted for better generic Search Engine Optimization (SEO).
  • Keywords can be easily set for your GEO Location.
  • Keywords attract more searches > clients > cases.

Need help with a customized legal keyword list?

  • Cost is less than 1/1000 of a cent per keyword.
  • Compete against competitors with deep pockets.
  • Pay only when someone clicks your Ad.

Schedule an Appointment

We’ve been helping law firms grow their legal practices for over 16 years and we are confident we can help your law firm grow too.

To schedule an appointment please fill out our contact information form or call today  to learn more about our exclusive Legal Keyword Sheets.

Legal Help Centers, Corp.