PPC Admin Checklist



PPC Admin Checklist

PPC advertising for law firms can see, like a puzzle sometimes. The only way to get real results is get your feet and adjust your campaign until you get a steady flow of leads at a cost per conversion that makes sense for your law firm.

Applying PPC strategies is very much like applying strategies onto a game board. Keep practicing these strategies until you get it right.

Daily PPC Checklist

  • Check budgets daily
  • Check your bids
  • Check bid strategy
  • Checking ad spending
  • Check conversion rates
  • Check click-through rates
  • Check cost changes
  • Pause or remove poor performing keywords
  • Reviewing changes over past 3 days comparison
  • Adjust bids for poor converting keywords
  • Adjust bids for top performing keywords
  • Check and monitoring keywords based on Ad groups
  • Check and optimize keywords based on Ad groups

Weekly PPC Checklist

  • Add more relevant keywords
  • Analyze conversion rates
  • Analyzing non-performing keywords
  • Assessing keyword performance in Ad groups
  • Check that PPC ads are set to rotate evenly
  • Check your ad copy for disapproved ads and typos
  • Check your ad URLs
  • Check your campaign settings
  • Creating new PPC ads
  • Pause non-performing keywords
  • Remove duplicate keywords
  • Remove non-performing keywords
  • Removing poor-performing keywords
  • Research and add negative keywords
  • Reviewing low performing ads

Monthly PPC Checklist

  • Adjust bids
  • Adjust keywords with low-quality scores
  • Analyze performance of site links
  • Analyze Quality Scores
  • Check for broken site links
  • Check poor visitor metrics
  • Evaluate effectiveness of landing page
  • Manage Display Network Networks
  • Review ad positions
  • Review campaign performance
  • Review CTR numbers

Contact us so we can create a Legal Keyword Sheet that best suits your Law Firms needs.

Try Our 350K Personal Injury Keyword “Foundation Campaign”

Try our 350,000 Personal Injury “Foundation” Keyword Campaign and get $350 credit towards the purchase any Legal Keyword Sheet ($1500 min).

Have 350,000 generic Injury Attorney, Accident Lawyer, and Injured Law Firm keywords work for your law firm 24/7, 365 days a year for only $350.

Is your law firm being found online in your local search results?

Get a free marketing consultation to learn how to increase your law firm’s website traffic, leads, and cases with PPC advertising on Google and Bing.


Price: $350
Total Keywords: 350,000
List Updated on: 09-17-2017

Even Your Legal Playing Field With Top Converting Keywords

The online legal market place is similar to other competitive marketplaces. In general, 20% of the legal players dominate 80% of any market. This occurs because they are able to spend over $20,000-$100,000 per month on legal marketing while others cannot afford this high of a monthly expense.

Statistics reveal that a majority of law firms trying PPC advertising, quit within a couple of months because the cost is too high to maintain or for because of ineffective keyword marketing strategies. This small 20% minority makes it difficult for the small to medium law firms to compete.

Many law firms tell us their biggest online marketing problem is getting geographically targeted leads/cases from their online PPC advertising campaigns. Our Legal Keyword Sheets with Long-Tail targeted keywords solve this problem and evens the playing with competitors at a fraction of the PPC budgets they are spending.

You will not find a better value for Legal Keywords anywhere on the Internet!

About Legal Help Centers

Our Legal Keyword Sheets are from our live PPC campaigns on Google Adwords, Bing Ad Center & Yahoo PPC. We have a Legal Keyword Library of more than 200 Million Legal keywords. We have been marketing and collecting legal keywords for more than 17 years.

Our Legal Keyword Sheets have been tested in live campaigns

Our Legal Keyword Sheets contain thousands of variations of keywords and search terms actually used by real people looking for law firms in online searches.

Legal Keyword Benefits

Your law firm can benefit in many ways by using our Legal Keyword Sheets

  • Keywords can be uploaded today.
  • Keywords can targeted for better generic Search Engine Optimization (SEO).
  • Keywords can be easily set for your GEO Location.
  • Keywords attract more searches > clients > cases.

Need help with a customized legal keyword list?

  • Cost is less than 1/1000 of a cent per keyword.
  • Compete against competitors with deep pockets.
  • Pay only when someone clicks your Ad.

Schedule an Appointment

We’ve been helping law firms grow their legal practices for over 16 years and we are confident we can help your law firm grow too.

To schedule an appointment please fill out our contact information form or call today  to learn more about our exclusive Legal Keyword Sheets.



Legal Help Centers, Corp.