Negative Keyword Strategies



What are PPC Negative Keywords?

The use of PPC Negative Keywords is an easy way to avoid unqualified traffic that drive up your cost per-clicks.

Negative Keywords are used to prevent your law firm’s ads from being shown when the search terms contain any Negative Keywords in your uploaded list.

Negative Keywords will prevent your ad from being triggered by a certain word or phrase.

Your ads aren’t shown to anyone who is searching for that phrase.

Example 1: if you add “free” as a Negative Keyword to your campaign or ad group, your ad for any search containing the term “free” will not be shown.

Example 2: If you are blue lawyer and you want to add orange, green, black, etc. as Negative Keywords. This way your ad will not be shown for any of those other colors.

Negative Keywords can have a tremendous impact on significantly reducing your number of clicks and poor-quality leads.

Keyword Tip: Negative Keywords

If you have campaigns running with Broad Match the use of Negative Keywords will lower your PPC costs. In most cases quite significantly.

You can build a quick list of Negative Keywords for law firm by looking at your searched keyword reports. When you see a search term that is irrelevant add it to your Negative Keyword list.

Once you have created a Negative Keyword list, you can apply it to several campaigns across the board.

Contact us so we can create a Legal Keyword Sheet that best suits your Law Firms needs.

Try Our 350K Personal Injury Keyword “Foundation Campaign”

Try our 350,000 Personal Injury “Foundation” Keyword Campaign and get $350 credit towards the purchase any Legal Keyword Sheet ($1500 min).

Have 350,000 generic Injury Attorney, Accident Lawyer, and Injured Law Firm keywords work for your law firm 24/7, 365 days a year for only $350.

Is your law firm being found online in your local search results?

Get a free marketing consultation to learn how to increase your law firm’s website traffic, leads, and cases with PPC advertising on Google and Bing.


Price: $350
Total Keywords: 350,000
List Updated on: 09-17-2017

Even Your Legal Playing Field With Top Converting Keywords

The online legal market place is similar to other competitive marketplaces. In general, 20% of the legal players dominate 80% of any market. This occurs because they are able to spend over $20,000-$100,000 per month on legal marketing while others cannot afford this high of a monthly expense.

Statistics reveal that a majority of law firms trying PPC advertising, quit within a couple of months because the cost is too high to maintain or for because of ineffective keyword marketing strategies. This small 20% minority makes it difficult for the small to medium law firms to compete.

Many law firms tell us their biggest online marketing problem is getting geographically targeted leads/cases from their online PPC advertising campaigns. Our Legal Keyword Sheets with Long-Tail targeted keywords solve this problem and evens the playing with competitors at a fraction of the PPC budgets they are spending.

You will not find a better value for Legal Keywords anywhere on the Internet!

About Legal Help Centers

Our Legal Keyword Sheets are from our live PPC campaigns on Google Adwords, Bing Ad Center & Yahoo PPC. We have a Legal Keyword Library of more than 200 Million Legal keywords. We have been marketing and collecting legal keywords for more than 17 years.

Our Legal Keyword Sheets have been tested in live campaigns

Our Legal Keyword Sheets contain thousands of variations of keywords and search terms actually used by real people looking for law firms in online searches.

Legal Keyword Benefits

Your law firm can benefit in many ways by using our Legal Keyword Sheets

  • Keywords can be uploaded today.
  • Keywords can targeted for better generic Search Engine Optimization (SEO).
  • Keywords can be easily set for your GEO Location.
  • Keywords attract more searches > clients > cases.

Need help with a customized legal keyword list?

  • Cost is less than 1/1000 of a cent per keyword.
  • Compete against competitors with deep pockets.
  • Pay only when someone clicks your Ad.

Schedule an Appointment

We’ve been helping law firms grow their legal practices for over 16 years and we are confident we can help your law firm grow too.

To schedule an appointment please fill out our contact information form or call today  to learn more about our exclusive Legal Keyword Sheets.



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