Long-Tail Keywords


Studies Show that 70-80% of New Search Traffic is from Long-Tail Keywords



Long-Tail Keywords Strategically Used Can Dominate the Most Competitive Areas of Law


What Are Long-Tail Keywords?

Legal Marketing is an extremely competitive field. The difference between spending a big budget on regular keywords vs. Long-Tail Keywords can be a huge advantage for some law firms. It can level the playing field for others.

Legal Keywords tend to be more general, a single word or a short phrase of 2 – 3 keywords.  Example: “lawyer”, “injury lawyer” and “personal injury lawyer” would all be examples of common keywords people might use to start their search for a lawyer.

An example of a Long-Tail Keyword is: “Who is the best California family lawyer to handle a divorce case?” Rather than typing “California family lawyer,” A person looking to hire a Family Law lawyer tends to type in specific questions or longer keyword phrases.

  • Long-Tail Keywords are more specific and usually contain longer phrases.
  • Long-Tail PPC Keywords can provide an added local touch such as a county or a city.
  • Long-Tail PPC Keywords will usually have less competition and a lower cost per click.
  • Long-Tail Keywords tend to follow natural language structures.
  • Long-Tail Keywords will help you convert searchers in the early stage of buying.
  • Long-Tail Keywords convert well because the user is being more specific.
  • Long-Tail Keywords can be, “injury lawyer in california specializing in bus accidents”.
  • Long-Tail Keywords can also be a question like, “How can I file a lawsuit for my bus accident in california?”.

Increasingly, people are using longer search phrases, or Long-Tail Keywords.

Voice Search and Long-Tail Keywords

Natural language searches are on the rise. It is accelerating a trend towards Long-Tail Keywords and phrases used in online searches.

Bing recently stated that 25% of its searches are by voice search. Instead of typing in “california law firm” when looking to hire a law firm in california, a searcher using voice search might say, “How do I hire a lawyer in california to handle my injury case?”

Legal generic keywords will still dominate and generate lots of traffic, but the trend is shifting towards Long-Tail Keywords in online legal marketing.

Contact Us to Create a Legal Keyword Sheet That Best Suits Your Law Firm’s Needs

Long-Tail Keyword Studies

HitTail performed research on keywords to see how much traffic varying lengths of keywords received. According to their findings, “70 percent of all search queries are for long tail terms.” This means that 7 out of 10 search queries involve at least three words.


A Consultwebs.com client study found that 88.3% of their Web traffic used unique, Long-Tail search phrases to find the site.

A Google study found that 80% of their searched traffic is now Long-Tail Keywords. (http://www.google.com/insidesearch/playground/underthehood.html ).

Studies show that law firms that focus on shorter keywords tend to overspend and may be missing out on some very targeted traffic.

Studies Show That as Much as 80% of Internet Searches Are For Informative Purposes

Long-Tail Keywords and SEO

Search Engine Optimization for Long-Tail Keywords can give your law firm more targeted traffic and help your website rank better for shorter more competitive legal keywords and phrases.

Search Engine Optimization for Long-Tail Keywords can help convert a web visitor into a new client.

We recommend that law firms use both SEO for both shorter Legal Keywords and Long-Tail Legal Keywords.

If your law firm’s website is getting good traffic but you are having difficulty converting traffic into new cases, consider adding more content designed around Long-Tail Keywords for better conversions.

Contact Us So We Can Create a Legal Keyword Sheet that Best Suits Your Law Firms Needs

Try Our 350K Personal Injury Keyword “Foundation Campaign”

Try our 350,000 Personal Injury “Foundation” Keyword Campaign and get $350 credit towards the purchase any Legal Keyword Sheet ($1,500 min).

Have 350,000 generic Injury Attorney, Accident Lawyer, and Injured Law Firm keywords work for your law firm 24/7, 365 days a year for only $350.

Is Your Law Firm Found Online in Your Local Search Results?

Get a free marketing consultation to learn how to increase your law firm’s website traffic, leads, and cases with PPC advertising on Google and Bing.


Price: $350
Total Keywords: 350,000
List Updated on: 09-17-2017

Even Your Legal Playing Field With Top Converting Keywords

The online legal marketplace is similar to other competitive marketplaces. In general, 20% of the legal players dominate 80% of any market. This occurs because they are able to spend over $20,000-$100,000 per month on legal marketing while others cannot afford this high of a monthly expense.

Statistics reveal that a majority of law firms trying PPC advertising, quit within a couple of months because the cost is too high to maintain or because of ineffective keyword marketing strategies. This small 20% minority makes it difficult for the small to mid-sized law firms to compete.

Many law firms tell us their biggest online marketing problem is getting geographically targeted leads/cases from their online PPC advertising campaigns. Our Legal Keyword Sheets with Long-Tail targeted keywords solve this problem. It evens the playing field with competitors at a fraction of the PPC budgets they are spending.

You Will Not Find a Better Value for Legal Keywords Anywhere on the Internet!

About Legal Help Centers

Our Legal Keyword Sheets are from our live PPC campaigns on Google Adwords, Bing Ad Center & Yahoo PPC. We have a Legal Keyword Library of more than 200 Million Legal keywords. We have been marketing and collecting legal keywords for more than 19 years.

Our Legal Keyword Sheets Have Been Tested in Live Campaigns

Our Legal Keyword Sheets contain thousands of variations of keywords and search terms actually used by real people looking for law firms in online searches.

Legal Keyword Benefits

Your Law Firm Can Benefit in Many Ways by Using Our Legal Keyword Sheets

  • Keywords can be uploaded today.
  • Keywords can be targeted for better generic Search Engine Optimization (SEO).
  • Keywords can be easily set for your GEO Location.
  • Keywords attract more searches > clients > cases.

Need Help With a Customized Legal Keyword List?

  • Cost is less than 1/1000 of a cent per keyword.
  • Compete against competitors with deep pockets.
  • Pay only when someone clicks your Ad.

Schedule an Appointment

We’ve been helping law firms grow their legal practices for over 19 years. We are confident we can help your law firm grow too.

To schedule an appointment please fill out our contact information form or call today to learn more about our exclusive Legal Keyword Sheets.



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