Broad/Exact/Phrase Match Overview
Exact Match, Phrase Match and Broad Match
Exact Match, Phrase Match and Broad Match can be best be described as 3 different highways.
Exact Match is exactly what is sounds like. Any clicks on this highway have to be in the exact order of your keywords or keyword search string.
If your keywords are “burn injury lawyer in St Louis” a person has to type in those exact words for your ad to show up.
Phrase Match is a highway that contains all your keywords, in order, and may include other words before or after your keywords.
If your keywords are “burn injury lawyer in St Louis” a person has to type in those exact words for your ad to show up but may also include, “burn injury lawyer in St Louis Missouri” or “Chemical burn injury lawyer in St Louis”.
Broad Match is a highway that contains all the keywords, can be in any order, and may include other keywords the search engines algorithms consider relevant to the keywords searched.
Using the same search term, “burn injury lawyer in St Louis” your keyword may be served up in searches like these;
- “lawyer in St Louis.”
- “St Louis Missouri”
- “injury news”
- “lawyer in”
Keyword Strategy: Broad Match
Consider using Broad Match Modifiers as filters when using the Broad Match highway because this highway moves fast and you can lose a lot of money really fast. Consider running a keyword report on a daily/weekly basis to keep a close watch on which of your law firm’s keywords are being clicked.
Contact us so we can create a Legal Keyword Sheet that best suits your Law Firms needs.
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|Total Keywords: 350,000|
|List Updated on: 09-17-2017|
Even Your Legal Playing Field With Top Converting Keywords
The online legal market place is similar to other competitive marketplaces. In general, 20% of the legal players dominate 80% of any market. This occurs because they are able to spend over $20,000-$100,000 per month on legal marketing while others cannot afford this high of a monthly expense.
Statistics reveal that a majority of law firms trying PPC advertising, quit within a couple of months because the cost is too high to maintain or for because of ineffective keyword marketing strategies. This small 20% minority makes it difficult for the small to medium law firms to compete.
Many law firms tell us their biggest online marketing problem is getting geographically targeted leads/cases from their online PPC advertising campaigns. Our Legal Keyword Sheets with Long-Tail targeted keywords solve this problem and evens the playing with competitors at a fraction of the PPC budgets they are spending.
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About Legal Help Centers
Our Legal Keyword Sheets are from our live PPC campaigns on Google Adwords, Bing Ad Center & Yahoo PPC. We have a Legal Keyword Library of more than 200 Million Legal keywords. We have been marketing and collecting legal keywords for more than 17 years.
Our Legal Keyword Sheets have been tested in live campaigns
Our Legal Keyword Sheets contain thousands of variations of keywords and search terms actually used by real people looking for law firms in online searches.
Legal Keyword Benefits
Your law firm can benefit in many ways by using our Legal Keyword Sheets
- Keywords can be uploaded today.
- Keywords can targeted for better generic Search Engine Optimization (SEO).
- Keywords can be easily set for your GEO Location.
- Keywords attract more searches > clients > cases.
Need help with a customized legal keyword list?
- Cost is less than 1/1000 of a cent per keyword.
- Compete against competitors with deep pockets.
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To schedule an appointment please fill out our contact information form or call today to learn more about our exclusive Legal Keyword Sheets.
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